It rarely happens. A commercial is simply that -- a commercial. We are inundated with messages, signs, print ads, TV chatter, overall stimulation in modern day society. We see things, quickly dismiss them, and go on about our business. I am inundated with information and lots of it, daily. So, it rarely happens that a TV commercial captures my attention from start to finish, inspiring my creative brain and evoking emotions as I sit motionless, glued to the images, haunted by the music.
It happened tonight. The first time I saw the beautifully constructed new Chrysler commercial. As J. Ralph’s “One Million Miles Away” hums hauntingly and Adrien Brody speaks seductively (“Where’s the glamour gone?”), images of impeccably dressed and coiffed socialites arrive at a gathering in a beautiful vintage Chrysler. “Wasn’t too long ago, America had it. Looking, feeling like a million bucks was practically a birthright … It’s time to regain the style, the cachet, the confidence … it’s time, once again, to arrive in style …” And I am speechless.
There is a reason I am transfixed. It reminds me of what I try to achieve with a fragrance, rather than an automobile. Every time I test a new scent, wear it, buy it, I am attempting to achieve effortless glamour. I am trying to arrive in style. And just when I think I have found “the one” that gives me that elegant edge, it eludes … it disappoints … I become bored … and the search continues.
So my question today, dear readers: What fragrance should underscore this beautiful advertisement from Chrysler? If you were to arrive in style, what would you be wearing? I will randomly draw a name from the comments posted on this space. The winner will receive a decant of a fragrance in my collection that qualifies. (Mystery fragrance to be reviewed and posted later!)