Friday, April 11, 2008

2008 Fifi Awards

It is that time of the year again - time for the annual Fifi Awards and Celebration hosted by the Fragrance Foundation. The Foundation was established in 1949 by six industry leaders to develop educational programs on the importance of fragrance to the American public. Today, America is the largest fragrance market in the world and the Fifi Awards are designed to highlight some of the best created. The first major announcement occured today: Vera Wang has been given the prestigious Hall of Fame Award.

Because all of you, dear readers, are well versed on fragrance, what better audience to provide feedback to the organizers? The following links will allow you to browse the finalists, debate the top ten, view celebrity pics and clips. You can even vote for your favorite fragrance of the year. Do not miss this opportunity to express your opinions. I myself am delighted to see the category "Nouveau Niche" as the bulk of my blog focuses on this genre of fragrance. Enjoy!

Image source courtesy of


Anonymous said...

Fun idea, T! Thanks for the links. You know how people try to see the Academy Award nominees before the awards are given? This could be a similar expedition! Thanks for the call this week -- let's try to get together soon.

ForTheLoveOfPerfume said...

Sure thing Linda! You're right. This could be really fun. I am so sorry for your loss. I'll call you again tomorrow to chat more. Crazy around here the last few days and you've been on my mind.


ForTheLoveOfPerfume said...
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Anonymous said...

I love this idea of guessing. I also thought it might be fun to have people use the comments and discussion boards sections to do picks (i.e. will win, should win...). If we can generate enough interest, I may be able to get some of the nominees to kick in some giveaways.